I love mascots!
Those cute little things that bob around at fairs or stage performances. They just bring a lot of excitement to the audience! Mascots also, in fact, relates to the identity of the organisation or product. Just like the M&M mascots or the Mickey Mouse mascot for Disney products.
My favourite mascot of all century would have to be Pikachu, the mascot for Pokemon and a lot of Japanese stuff. It has been said that Pikachu is Japan’s answer to Mickey Mouse, a highly respective (and cuddly) mascot that is recognized in Japan and around the world.
Because the Pikachu mascot was so widely seen, they made merchandises of it from cars to toys to keychains. Besides branding the Pokemon series, it also brands Japan as a whole, bringing Japan to the world.
Mascots are sometimes the best way to brand a product. Especially those really really cute ones!
